人才培养目标：培养掌握现代连锁企业经营管理和连锁门店运营管理的基本理论、基本知识，具有较强的实践能力和操作技能的连锁经营管理专门人才。推行学历证书与职业资格证书并重的“双证”制度。
就业方向：商贸连锁企业、各类广告、营销、中介、零售、管理咨询等服务行业从事基层管理、销售、售后服务、客服等工作，是中国连锁经营协会会员单位，与南京宜家、孩子王、永辉、沃尔玛、欧尚等企业建立了专业实习基地，并为学生就业提供服务。
About Chain Management：
Graduates of the Chain Management major will find they will be the professional talents with the basic knowledge、practical ability and the operational skills in the chain management .Graduates can get both academic and vocational qualification when they graduate.
Employment Direction:
Graduate will be a qualified staff in lower management, sales, after-sales service, customer service etc for all kinds of chain enterprise in advertising, marketing, intermediary, retail, management consulting services .And we are the member of China Chain Store & Franchise Association.We also have good relationships with many companies such as Ikea,Walmart, Auchan and Suguo Supermarket.These companies can offer the chance of internship and job for our student.
