电子商务 文理
1．培养目标：本专业培养德、智、体、美全面发展，具有必需的科学文化知识、应用型的电子商务专业知识与综合素质，具备从事电子商务企业相关岗位的实践技能与商务网站建设与管理的基本能力，熟练运用电子商务技术，独立进行电子商务软件开发与应用、网络经营与管理、网站建设与规划，具有良好的团队精神、协作精神和创业精神的优秀高端技能型专门人才。
The training purposes of the major are to be highly qualified of morality, intelligence, physical and aesthetic education, with the necessary scientific and cultural knowledge, applied knowledge of electronic commerce and comprehensive qualities, with electronic commerce enterprise related practical skills and commerce website construction and management of the basic skills, proficiency in the use of e-commerce technology, independent e-commerce software development and application, network management, website construction and planning. Our members have a good team spirit, cooperation spirit and entrepreneurial spirit of the excellent high skilled talents.
2．主要专业课程：电子商务基础、网页设计与制作、电子商务网站建设与管理、电子商务技术、网络营销与策划、网络银行与电子支付技术、电子商务与网络安全等。
Major courses: foundation of electronic commerce, webpage design and making, electronic commerce website construction and management, electronic commerce, marketing and network planning, network banking and electronic payment technology, electronic commerce and network security.
3．技能证书：人力资源和社会保障部颁发的网页制作员、中国电子商务协会颁发的电子商务师。
Skills Certificate: human resources and social security issued by the Ministry of webpage maker, China Electronic Commerce Association awarded the division of electronic business affairs.
4．就业方向：在网站或企事业单位从事电子商务网站策划、实施、运营、宣传等技术性工作。在企业负责网上商务运营、市场推广、广告与增值产品的经营与销售，在传媒、教育、旅游、金融、电信乃至制造等行业从事网上服务与推广等工作。
Employment direction: a website or in enterprises and institutions engaged in e-commerce website planning, implementation, operation, publicity and other technical work. In charge of the enterprise e-commerce business, marketing, advertising and value-added products business and sales, in the media, education, tourism, banking, telecommunications and manufacturing industries engaged in online service and promotion work.
